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Autor Tema: nike cortez women premium junior  (Leído 55 veces)

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nike cortez women premium junior
« en: 16 de Noviembre de 2017, 03:37:32 am »

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It all started in 1968 when Nike co-founders Phil Knight and Bill Bowerman marketed the shoe under the “Aztec” name with Japanese footwear brand Onitsuka Tiger, which resulted in a cease and desist from Adidas. They’d go on to change the name to "Aztec" after Spanish Conquistador Hernan Cortes, who’d defeated the Aztecs. Then, in 1972, Knight and Bowerman would bring their

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sneaker to their newly formed brand, Nike, while Onitsuka Tiger continued to produce the same sneaker. It took a legal battle between the two companies before it was agreed upon that Nike would make the Cortez while Onitsuka Tiger would produce the Corsair. And that was only the start of the Cortez’s history and where its authenticity would first start to take place.

First released in 1972, the

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is one of Nike's most popular sneakers. The style was recently re-launched and has a vintage vibe with a thin sole and muted colorways. The Cortez harks back to the shoes worn by basketball players when peach baskets were used as hoops and the balls were made of leather. But the shoe has taken on a new meaning and functionality outside of sports.

It would be inaccurate to say that the

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is in the midst of a comeback — the classic sneakers never truly left — but on their 45th anniversary, the celebration is in full swing.A week removed from a ’70s-inspired campaign starring Bella Hadid, the Cortez releases tomorrow in its iconic white, red and blue colorway made famous on the big screen by Tom Hanks in “Forrest Gump.”

2015 saw Nike re-release perhaps its most iconic silhouette and colorway combination onto the public. The

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, the Oregon brand’s original running shoe designed way back in 1968 by co-founder Bill Bowerman, was re-introduced in a premium iteration of its trademark white, red and blue colorway and duly flew off shelves worldwide. This came as the least surprising success story in recent sneaker re-issue history, as in the intervening 47 years between the two releases the Cortez had quietly been going about its business becoming the most adored and enduring running shoe on the planet.

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